Our History

Liberty National Life Insurance Company was founded in 1900. We continue to insure generations of families because they know we produce what we promise. Today we are headquartered in McKinney, Texas, and are a member of the Torchmark Corporation (NYSE: TMK) family.

1900s

1900

Liberty National's predecessor, a fraternal benefit society, is incorporated in Huntsville, Alabama, on August 31, 1900.

1927

Principal office moves to Birmingham, Alabama and has 26 employees.

The History of Liberty National
1920s

1925

The name is changed to Liberty Life Assurance Society.

1929

Incorporates as a stock company and changes its name to Liberty National Life Insurance Company.

1930s

1930s

Liberty National reaches $30 million of life insurance in force.

1933

Liberty National pays its first cash dividend.

1934

Frank Park Samford is elected President and CEO.

Former Liberty National President and CEO Frank Samford
1940s

1940s

During the next few years, Liberty expands to serve the states of Alabama, Florida, Georgia, Louisiana, Mississippi, South Carolina, and Tennessee.

1944

Makes its first acquisition, Brown-Service Insurance Company, a marketer of home service insurance with customers and Agents across Alabama.

1950s

1950s

Liberty National reaches $500 million of insurance in force.

1958

Liberty National places a 1/5 size replica of the Statue of Liberty atop its Birmingham headquarters and alters the Birmingham skyline forever.

The Building of Liberty National in Birmingham

1952

Liberty National begins recording consecutive annual increases in both earnings and dividends that are unmatched by any other member of the New York Stock Exchange.

1960s

1960s

Liberty National products become more diversified, most notably with the introduction of an affordable and popular cancer policy and its dramatic expansion of financial services for customers.

1968

Liberty National sells $1 billion in new policies for the first time.

1970s

1970s

Liberty National reaches $5 billion of insurance in force.

1979

Liberty National Holding Company is formed.

1975

Liberty National reaches 2,500 Agents.

Liberty National in 1970s
1980s

1980

Reorganization makes Liberty National Holding Company the parent company of Liberty National Life Insurance Company. The holding company purchases Globe Life And Accident Insurance Company.

1983

Liberty National Holding Company becomes known as Torchmark Corporation, the parent company of Liberty National Life Insurance Company.

Liberty National Life Insurance Company logo

1981

The holding company acquires United American Insurance Company of Dallas for $138 million and Continental Investment Corporation, which includes Waddell and Reed and United Investors Life Insurance Company.

1990

Liberty National buys Family Service Life Insurance Company.

1998

Family Service Life Insurance Company and Waddell & Reed are spun off.

1990s

1990s

Liberty National reaches $35 billion of insurance in force.

1995

Liberty National is named for the first time to Ward's Top 50 Life-Health List and remains on it every year since then.

2000s

2008

Liberty National redomiciles from Alabama to Nebraska.

2010s

2012

Closer to the Heart, a long-term humanitarian project, is launched by Torchmark Corporation, the holding Company for Liberty National, providing hands-on and financial support to the communities where its associates live, work, and visit.

Closer to the Heart

2014

Closer to the Heart donations reach more than $220,000.

2016

Liberty National announces new partnership with Roush Fenway Racing for 2017.