February 19, 2018
McKinney, Texas – Liberty National Life Insurance Company is set to debut as the primary sponsor of Ryan Newman’s No. 31 Chevrolet Camaro in the Monster Energy NASCAR Cup Series (MENCS) race in Atlanta. “Each Agency Owner’s name will be featured on the hood of Ryan Newman’s car in Atlanta, and we are all going to be relentless in cheering Ryan and the entire Richard Childress Racing team into Victory Lane in 2018,” says Steve DiChiaro, CEO of LNL’s Agency Division.
Liberty National has additional 2018 primary race events in Charlotte, Las Vegas, and Talladega, and will be an associate sponsor for the entire MENCS season. Liberty National will use its partnership with Richard Childress Racing to give Agents, business partners, and customers a VIP, at-track experience.
Liberty National’s sister company, Globe Life, has additional sports marketing partnerships, including the naming rights partnership with the Texas Rangers at Globe Life Park in Arlington and Globe Life Field; FC Dallas Major League Soccer team as the supporting sponsor for the FC Dallas Special Olympics Team based in Frisco, Texas; and the Allen Americans minor league hockey team based in Allen, Texas.
Liberty National is a wholly owned subsidiary of Torchmark Corporation (NYSE: TMK) and headquartered in McKinney, Texas. Torchmark's other insurance subsidiaries include American Income Life, Globe Life, United American, and Family Heritage Life. Visit Liberty National’s website to learn more about the company.